The Full Story
Fresh, Sweet Dairy
Lov-it will soon be a full line of fresh, sweet dairy products produced in the heart of Wisconsin and distributed throughout the US. These products are handcrafted by award-winning producers and sourced from the highest-quality milk.
Staff working in dairy production facility
A New Brand with Quality Roots
Lov-it is a new brand from a family that has been producing top quality cheese and butter for well over a hundred years. Through hard work and adherence to the it's time-honored production standards, the Knaus family has built a business that can now serve the nation with the best quality dairy.
"Generations in the making. Everything we have done has led to the launch of Lov-it" - Nichole Jesberger
Lov-it Brands will impact the future of the Wisconsin Dairy industry. We're launching a national brand based in Wisconsin that sources only the best, from the farmers to the cheesemakers to the creamery workers. We blend technology and traditions with a keen focus on the needs of the consumer.
